Do You Need a Web Designer Or a Web Developer?

Look and Feel Hooks the Visitor

Your website literally has only seconds to make a good impression on your site visitor. Whether they realize it or not, people surfing the Internet are quick to judge. They are ready to jump ship – so to speak – at a moment’s notice. That is precisely why you need to know if your web professional has design skills.

Web designers have the skills and knowledge it takes to create attractive layouts and color schemes that lead the site visitor through the material on the page in a predetermined manner. By using a variety of design techniques, design professionals draw attention to specified areas of the web page according to a hierarchy. So, if your website had a primary goal of signing up members for a newsletter and a secondary goal of contacting you with questions, the web designer would design the web page to draw the attention of the visitor to those areas of your site in that order.

As you can see, the designer’s skill set is directly related to keeping you visitor on the site and directing attention to the proper place. Accomplishing this in a subtle manner takes creativity, something that designers possess in abundance.

Functionality and Ease of Use

Keeping someone on your website is great, but if they have a hard time getting things done, they’ll get frustrated and leave. This is where the developer comes in – well, sort of. Because ease of use is subjective and programmers are usually more objective in nature, you may have a different view of what is “easy” to use. But the key is whether your web professional can make the website do whatever it is you’ve determined “easy” to be.

An example might be a sign up form. You decide that it is not very practical to have your site visitor fill out 30 fields only to have it display an error and require that the form be completed again if they enter an improper zip code. You determine that the solution is to have the website check each field as it is being filled out. “If an invalid value is typed in”, you say, “I want the visitor to be notified immediately”. Well, a developer can make this happen. Web developers are programmers and their job is to make the website do what you want it to do. These type of individuals usually are trained in following specific protocols and are not as free thinking as designers.

The bottom line is that you’ll want both skill sets. A web designer to help you direct the visitor to a specific goal and make them feel good about doing it, and a web developer to make your site serve the wants and needs of the visitor to make it easier for the visitor to use the site. Some individuals are familiar with both aspects of building a website. However, if you find out before the project begins, you’ll be in a better position to make your hiring decision.

Change Your Web Development Company Or Be Ready For Less Traffic to Your Site

When we are designing a new website for our company, we are always thinking broadly and apply all what is new and what is good. But as soon as the time passes by, few of us start thinking that we have done enough on our site so why shall we change. That is true for your web development company as well. But actually that should not be the case in today’s changing world. Your website should change something in look and feel as well as content couple of times in a quarter.

Suggesting a change in site and suggesting new technology upgrades to the site is a job of the web development company you have hired. Because you must be busy at business while their business is your website development and upgrades. So they must suggest something that could give you an edge over the completion. Find out here what you should expect from web Development Company of yours.

Have you implemented Div based Design?

It’s proved that div based sites load faster and search engines crawl them easily compared to tables. If your site still runs tables, you might be missing few of your possible leads as it has less Search engine exposure. Ask your website developers, when will they do it for you?

Have you implemented AJAX on your site?

AJAX refers to Asynchronous JavaScript, a dynamic effect that can give a great look and feel to your site, that is also called web 2.0 standards. Such standard describes how you can keep your customer focused on landing pages; see lot of things on one page with loading effect and not taking user on different pages for various actions. Find out if your web company knows this?

Can you add your content and images on your own?

If you have a defined content management system for your site, you certainly have a good web developer with you. If your site doesn’t allow on the fly changes, you have not hired a good web designing company for you. Change them now.

Do you have Product reviews, Blogs, Forums on your site?

Normally Product reviews, blogs, forums kind of features increase user participation.  All modern sites love to have such features on website. But you might not be aware of such trends, while web companies are. So they should suggest that it’s time to change, let’s move on.

Web Development – Breathe Deep

Can your website breathe?

Think for a moment about your body and how it operates when you breathe. Air is inhaled, filling the lungs with oxygen and allowing that oxygen to recharge your blood calls as it cycles through your system. As you exhale the depleted waste called Co2 is forced from the lungs as the body waits for another round of oxygen.

Most people don’t even have to think about breathing it just happens. It is an involuntary action that we have the ability to control.

In essence when you sleep your body will breathe on its own without your consciously thinking about breathing. However, when you’re in the doctor’s office and he or she asks you to take a deep breath – you can.

So, what does this have to do with web development?

You can design your website to accommodate fluctuations with our without your involvement. The site can grow and contract easily.

For instance with web builder technology you can add a page that will need to be removed at a very specific time. This could be a sales page or an event page. If that information remains on the website your visitors may experience a decrease in trust as they find outdated information.

With quality web builder technology you can assign a day and time that the page should be removed – or a day and time for a new page to be added. Essentially you can develop your site using a dating system that will automatically add new pages when you want and remove them when you want – hands free.

In some sense the term ‘web development’ is indicative of a process that does not require all your time and attention. You can spend quality time in the development of content and then time-release that content so it can have an impact in return visitors. By using an RSS feed you can have that time-released information become a regular calling card for those most interested.

Like breathing the new material breathes life into the site as the new information is accessed (crawled) by search engines and the old information is expelled (deleted) from the site (or moved to an archive for later reference).

In many cases you can either direct the site pages to either deleted completely or simply removed from general viewing, but they still remain available to you for use at a later date.

Web development is different than web design in one very specific way. Web design is often a function of personality, looks and expression. Web development is keeping the site personality refreshed and inviting.